Social media training for councillors
Our social media for councillors training helps elected members use your chosen platforms effectively to engage with residents, share messages and campaign responsibly.
Use social media with confidence as a councillor
Led by communications experts, this practical course combines hands-on guidance with essential legal and compliance advice - giving councillors the skills and confidence to build a trusted online presence. Every course is tailored to your parish, town, district, borough, county or unitary authority. The training can cover whichever platforms you choose, including Facebook, X or Tiktok.
Two-hour interactive workshop (plus optional 30-min introduction for beginners)
Delivered online or in person
Practical examples, exercises and Q&A throughout
Led by experienced trainers with political and media expertise
Suitable for councillors of all experience levels
Course overview
Social media is one of the most powerful tools councillors can use to connect with their communities, but only if you get it right. From boosting engagement and reaching new audiences to managing criticism and staying compliant, the way you communicate online has a direct impact on your reputation and effectiveness.
This training is designed specifically for councillors. Through real-world examples, practical exercises and expert advice, you’ll learn how to create engaging content, handle difficult interactions and navigate the legal and ethical responsibilities of public life - all while using social media to strengthen your relationship with residents.
Sample course outline
- Introduction to Facebook, X and Tiktok (as required)
- Setting up accounts and profiles
- Key features and functions
- Understanding notifications and posting basics
- Q&A for those new to social media
- Why councillors should use social media
- Examples from political parties and local government
- Your chosen platform functions
- Thinking strategically about engagement and campaigning
- Mosaic’s ACES of Effective Communication
- Writing posts that connect with residents
- Using Canva for graphics
- Tips for creating effective video
- Finding the right balance of personal and political
- Code of Conduct and Nolan Principles
- Legal issues: libel, copyright and GDPR
- Protecting your identity and reputation
- Freedom of Expression (Article 10 Human Rights Act)
- Handling trolls and negative comments professionally
- Case studies of what works well - and what not to do
- Practical examples tailored to local politics
- Building a consistent and authentic presence
- Managing boundaries between personal and public accounts
- Open Q&A with expert feedback
Not quite what you’re looking for? We can tailor this training to your exact needs. If you require a shorter session, more delegates or a unique course outline, contact us to discuss bespoke options.
Frequently asked questions
Have any other questions? Get in touch.
This training helps councillors use platforms like Facebook and X effectively, safely and confidently. You’ll learn how to share updates, engage with residents and build trust online, while also understanding the legal, ethical and reputational responsibilities that come with public office. The course is practical, realistic and designed specifically for the role of a councillor.
We don’t do open courses for individuals. Sorry about that.
We specialise in tailored training that’s created to exactly meet your needs, so our courses will be made uniquely for you and/or your organisation.
If you’re interested in a one to one tailored session or a group course for your organisation, do get in touch!
Our courses are all tailored specifically to you and your organisation’s needs. So usually our training is delivered at your place. We’ll be pleased to come to you, wherever you are.
If you prefer to book a hotel, meeting room or other accommodation that’s fine too.
If it’s hard for you to get everyone in one place we can also do your training online using either Zoom or Teams.
Our pricing depends entirely on your needs – we don’t do “one size fits all”!
Our course development includes working with you to understand your current levels of skills and experience, what you want to achieve from the training and how we can get you there.
We’ll also want to find out how many people you want trained and where you’d like the course delivered.
Once we know all that we can price your course which means you won’t pay for anything you don’t need.
As a guide, most of our full day courses start at £1995+VAT for up to four people, so that’s less than £500+VAT a head.
But speak to us and we’ll make sure we’re within your budget.
Absolutely! And we don’t just think so – our clients keep coming back, which tells us we’re giving them real value. We’re really proud that 40% of our work is with returning clients, so we must be getting it right.
Because we specialise in tailored training, everything we do for you is aligned to your outcomes. We know you don’t want to spend time or money on training that’s not directly going to help your business or organisation.
Apart from our one to one training, our fees are always for group sessions, so the most efficient cost per head is to fill all those places. It’s also really efficient to have two trainers attend if you have a large group size or have consecutive days of training. We’re always happy to explain our pricing – just let us know.
Everything you need!
- Planning meeting(s) with you to develop learning outcomes
- Course programme development
- Course content research and creation
- Scenario research to make your training relevant and “as real as it gets”
- Delivery by our former BBC journalist trainers and marketing experts
- Most courses have our Pre Course Questionnaire so we know what each delegate wants to achieve from their session with us
- Copies of our PDF guides as applicable
- Recordings of the full training session (online training)
- Recordings of radio and TV interviews carried out during the training (in person training)
- Course admin including scoping availability, confirming resources, booking confirmation and invoicing
No problem. The great thing about tailored training is that it’s exactly that. Tailored to you, including your availability. Speak to us and we’ll create a programme that fits your time.
Yes! We like to support charities with a discount, do ask us for more details.
We also offer discounts for multiple bookings. So for example if we create you a tailored course and you book multiple sessions, later ones will be discounted since the groundwork is already done. We’ll go through this once we know what you want.
Yes. We deliver training across the world and it’s nearly always much easier for one of two of us to come to you than all of you to come to us.
As a registered BCorp, we’re committed to using public transport wherever we can. Our travel cost covers our train fare, transfers and overnight accommodation where needed. We also charge a token amount for our travel time. This is because when they’re travelling to you our trainer isn’t available to train someone else.
We’ll cover all this in detail when we send you your proposal.
Lots of organisations come to us in exactly that situation.
By bringing in our expertise your team’s skills will be sharpened even further which helps your organisation and their professional development. For example, you might only deal with a media crisis every few years – we handle them every day for our wide selection of clients!
Our training is also an invaluable external assessment of your skills, capacity and resilience. Think you’ve got all skills covered? Let us confirm that for you by putting them into practice, or help you fill the gaps.
We can also help you address professional development. Our BBC expertise means we can give credible, valued feedback to all your delegates, including conversations you may not feel confident to have.
Why choose Mosaic for your training?
Our outstanding training is unique in the following ways:
- We have more than 25 years’ experience training a wide range of organisations including blue chip companies, schools, universities, charities and government departments.
- Every course we deliver is individually tailored exactly to your needs. We never do “off the shelf” training - your course will be about skills, issues and great practice in the areas relevant to your clients.
- Our media trainers are former BBC or print journalists and communications professionals. They bring insight and expertise to each course based on decades of delivery and success.
- We are a B Corp Certified Company, so we are committed to sustainable and ethical practice to benefit people and planet.
