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Media training

Media Training is essential if you’re a spokesperson for your organisation. Whether it’s TV, radio, or print, knowing how to communicate your message clearly and confidently is key to making the most of every media opportunity. 

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Master the media with confidence

Media Training from our experts equips you with the skills, strategies and confidence to handle media interviews effectively. With hands-on practical sessions led by former BBC journalists and communications professionals, you’ll gain real-world experience in delivering key messages, managing tricky questions and making an impact in interviews. 

This isn’t off-the-shelf training. Every Media Training course is tailored to your industry, role and experience level, to make sure you leave with practical skills that make a difference. 

Full day or half day training

At your location or online

Practical interview sessions

Tailored scenarios and feedback

Ideal for up to eight delegates

Course overview

Our Media Training takes you through every aspect of media interviews, from preparation and key message development to handling challenging questions with confidence. 

Practical experience is at the heart of the course. You’ll take part in live radio and TV interview scenarios, with expert feedback from our former BBC journalists and communications professionals, to help refine your approach. We’ll also introduce you to Mosaic’s unique ACES Guide to Effective Communication, ensuring your interviews are engaging, persuasive, and on-message. 

By the end of the day, you’ll have completed multiple interviews, received personalised feedback and gained the skills to represent your organisation effectively in any media setting. 

Sample course outline

  • Today’s media landscape and opportunities
  • What makes news / what journalists look for
  • The role of your comms/marketing team

  • Achieve, Clarity, Emotion, Style and many, many more
  • Using storytelling for brand and message impact
  • The ACES of Effective Communication now available as a book: Buy here on Amazon

  • Body language
  • Relax
  • Appearance
  • Voice
  • Eye contact
  • Rehearse

  • Quotes and soundbites
  • Live v pre-record
  • Handling difficult questions
  • How not to say the wrong thing / thinking on your feet
  • Questions to ask a journalist before any interview

  • Key message development - based on relevant scenarios tailored to you
  • Radio interview practice with feedback
  • TV interview practice with feedback

Not quite what you’re looking for? We can tailor this training to your exact needs. If you require a shorter session, more delegates or a unique course outline, contact us to discuss bespoke options.

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Frequently asked questions

Have any other questions? Get in touch.

Media Training helps you communicate clearly and confidently in TV, radio and print interviews. In our sessions, you’ll learn how to prepare your key messages, handle tricky questions and deliver your points with impact - all with coaching from former BBC journalists and communications professionals. Whether you’re based in Essex, London or anywhere across the UK, we’ll help you feel calm, confident and in control when the media calls.

Our Media Training course is for anyone who might be speaking to journalists - CEOs, subject experts, comms teams, councillors, NHS teams, charity leaders, academics.… anyone who represents their organisation or their work. We train teams across Essex, London and nationwide, tailoring every session so it matches your role, your sector and the types of interviews you’re likely to face.

In our Media Training, you’ll learn how to prepare for interviews, develop strong key messages, stay on track and avoid common pitfalls. We’ll take you through real radio and TV interview scenarios, show you how journalists work and teach you how to stay calm under pressure. You’ll also get tips on tone, body language and making sure your message lands with your audience.

Definitely - that’s the heart of our Media Training course. We always think it's important to have a go to really embed your new skills. You’ll take part in multiple live practice interviews, including radio and TV-style scenarios and you’ll get personalised feedback from our former BBC journalists, so you know exactly what you’re doing well and where to improve. By the end, you’ll feel much more confident stepping into any media situation.

Yes, absolutely. Most clients ask us to run the Media Training at their offices in Essex, London or across the UK, but we’re just as happy delivering it online through Zoom or Teams. The online version is still fully interactive, with real interview practice and instant feedback - no drop in quality at all.

We offer a wide range of courses that sit alongside our Media Training. Are you prepared for a crisis?  If not, you might like our Crisis Communications Training. If you do presentations or speeches, then how about our Presentation Skills Training.  And if you want to create your own media content, you might like our Smartphone Video Training.  Click here for a list of all our courses.

We don’t do open courses for individuals. Sorry about that.

We specialise in tailored training that’s created to exactly meet your needs, so our courses will be made uniquely for you and/or your organisation.

If you’re interested in a one to one tailored session or a group course for your organisation, do get in touch!

Our courses are all tailored specifically to you and your organisation’s needs. So usually our training is delivered at your place. We’ll be pleased to come to you, wherever you are.

If you prefer to book a hotel, meeting room or other accommodation that’s fine too.

If it’s hard for you to get everyone in one place we can also do your training online using either Zoom or Teams.

Our pricing depends entirely on your needs – we don’t do “one size fits all”!

Our course development includes working with you to understand your current levels of skills and experience, what you want to achieve from the training and how we can get you there.

We’ll also want to find out how many people you want trained and where you’d like the course delivered.

Once we know all that we can price your course which means you won’t pay for anything you don’t need.

As a guide, most of our full day courses start at £1995+VAT for up to four people, so that’s less than £500+VAT a head.

But speak to us and we’ll make sure we’re within your budget.

Absolutely! And we don’t just think so – our clients keep coming back, which tells us we’re giving them real value. We’re really proud that 40% of our work is with returning clients, so we must be getting it right.

Because we specialise in tailored training, everything we do for you is aligned to your outcomes. We know you don’t want to spend time or money on training that’s not directly going to help your business or organisation.

Apart from our one to one training, our fees are always for group sessions, so the most efficient cost per head is to fill all those places. It’s also really efficient to have two trainers attend if you have a large group size or have consecutive days of training. We’re always happy to explain our pricing – just let us know.

Everything you need!

  • Planning meeting(s) with you to develop learning outcomes
  • Course programme development
  • Course content research and creation
  • Scenario research to make your training relevant and “as real as it gets”
  • Delivery by our former BBC journalist trainers and marketing experts
  • Most courses have our Pre Course Questionnaire so we know what each delegate wants to achieve from their session with us
  • Copies of our PDF guides as applicable
  • Recordings of the full training session (online training)
  • Recordings of radio and TV interviews carried out during the training (in person training)
  • Course admin including scoping availability, confirming resources, booking confirmation and invoicing

No problem. The great thing about tailored training is that it’s exactly that. Tailored to you, including your availability. Speak to us and we’ll create a programme that fits your time.

Yes! We like to support charities with a discount, do ask us for more details.

We also offer discounts for multiple bookings. So for example if we create you a tailored course and you book multiple sessions, later ones will be discounted since the groundwork is already done. We’ll go through this once we know what you want.

Yes. We deliver training across the world and it’s nearly always much easier for one of two of us to come to you than all of you to come to us.

As a registered BCorp, we’re committed to using public transport wherever we can. Our travel cost covers our train fare, transfers and overnight accommodation where needed. We also charge a token amount for our travel time. This is because when they’re travelling to you our trainer isn’t available to train someone else.

We’ll cover all this in detail when we send you your proposal.

Lots of organisations come to us in exactly that situation.

By bringing in our expertise your team’s skills will be sharpened even further which helps your organisation and their professional development. For example, you might only deal with a media crisis every few years – we handle them every day for our wide selection of clients!

Our training is also an invaluable external assessment of your skills, capacity and resilience. Think you’ve got all skills covered? Let us confirm that for you by putting them into practice, or help you fill the gaps.

We can also help you address professional development. Our BBC expertise means we can give credible, valued feedback to all your delegates, including conversations you may not feel confident to have.

Why choose Mosaic for your training?

Our outstanding training is unique in the following ways:

  • We have more than 25 years’ experience training a wide range of organisations including blue chip companies, schools, universities, charities and government departments. ​
  • Every course we deliver is individually tailored exactly to your needs. We never do “off the shelf” training - your course will be about skills, issues and great practice in the areas relevant to your clients. ​
  • Our media trainers are former BBC or print journalists and communications professionals. They bring insight and expertise to each course based on decades of delivery and success. ​
  • We are a B Corp Certified Company, so we are committed to sustainable and ethical practice to benefit people and planet. 

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Media training