>

Social media training for academics

Our specialised social media training helps academics and researchers use platforms like LinkedIn and X with confidence, giving you the tools you need to build engaging profiles, share impactful content and connect with the right audiences.

White text includes "Certified" and "Corporation" above and below a bold capital "B" enclosed in a circle, all on a green background.

Making social media work for your research

Led by digital marketing specialists and former BBC journalists, this interactive, hands-on course shows you how to grow your presence, share your research and make your voice heard.

Two half-day (three-hour) sessions

Online delivery works best (in-person available on request)

Suitable for beginners through to confident users

Includes practical exercises, case studies and live demonstrations

Tailored content for up to 15 delegates

Course overview

Social media offers powerful opportunities for researchers to showcase their work, connect with peers and engage the public - but only if you know how to use it strategically. With the right skills, platforms like LinkedIn and X can amplify your research, build your professional network and position you as a thought leader in your field.

Our social media for researchers course is designed specifically for academics and research professionals. Combining practical training with tailored advice, it takes you step by step from creating strong profiles and writing posts to growing your audience, joining conversations and evaluating the impact of your social activity.

Sample course outline

  • Introduction to LinkedIn & X for researchers
  • Setting up accounts & optimising profiles
  • Understanding terminology, hashtags & platform features
  • Writing posts that resonate with your audience
  • Using images, video and links to boost engagement

  • Finding your research story & making it accessible
  • Examples of how researchers use social media successfully
  • When and how to use social media across your research lifecycle
  • Practical content creation exercises
  • Balancing professional tone with authentic voice

  • Identifying & engaging stakeholders
  • Connecting with relevant conversations and groups
  • Growing visibility through hashtags and mentions
  • Understanding what drives visibility in feeds
  • Positioning yourself as a trusted voice in your field

  • Monitoring posts & evaluating engagement
  • Assessing comments, reach and relationships
  • Using analytics to refine your approach
  • Spotting what works and what doesn’t
  • Creating a sustainable posting strategy

  • Professional do’s and don’ts for researchers online
  • Managing reputation and credibility
  • Engaging respectfully in debates
  • Avoiding common mistakes in tone and content
  • Practical tips for long-term confidence

Not quite what you’re looking for? We can tailor this training to your exact needs. If you require a shorter session, more delegates or a unique course outline, contact us to discuss bespoke options.

Our trainers

Frequently asked questions

Have any other questions? Get in touch.

This training helps academics and researchers use platforms like LinkedIn and X confidently and strategically. You’ll learn how to create a strong professional profile, share your research in accessible ways and build networks that support collaboration, visibility and impact. The session is practical and tailored to the needs of university and research environments.

No, absolutely not! We've deliberately developed the training to be suitable for beginners through to experienced users. If you’re new to social media, we’ll guide you through the foundations step by step. If you’re already active, we’ll focus on sharpening your messaging, increasing engagement and using social media in a more strategic and sustainable way.

You’ll be able to create posts that communicate your research clearly and connect with the right audiences. You’ll know how to make your profile work for you, how to share updates without feeling self-promotional and how to take part in conversations in your field. You’ll also leave with a realistic posting plan you can keep up with over time.

Yes. A really core part of the course focuses on making research accessible and meaningful, both for academic peers and wider audiences. We’ll help you find the key message in your work, share it in a clear and engaging way and use storytelling techniques to make your research stand out.

Yes. We regularly run sessions for academic teams, research centres and interdisciplinary groups. The training can support shared outreach goals, improve consistency of messaging and help your department build a stronger collective presence online. Content is always tailored to your discipline, culture and communication priorities.

Most universities and research organisations find online delivery works best, especially for busy teams across different schedules or campuses. We can also run the training in person if preferred. Both formats are interactive and hands-on, with practical exercises, demonstrations and time for tailored feedback.

We don’t do open courses for individuals. Sorry about that.

We specialise in tailored training that’s created to exactly meet your needs, so our courses will be made uniquely for you and/or your organisation.

If you’re interested in a one to one tailored session or a group course for your organisation, do get in touch!

Our courses are all tailored specifically to you and your organisation’s needs. So usually our training is delivered at your place. We’ll be pleased to come to you, wherever you are.

If you prefer to book a hotel, meeting room or other accommodation that’s fine too.

If it’s hard for you to get everyone in one place we can also do your training online using either Zoom or Teams.

Our pricing depends entirely on your needs – we don’t do “one size fits all”!

Our course development includes working with you to understand your current levels of skills and experience, what you want to achieve from the training and how we can get you there.

We’ll also want to find out how many people you want trained and where you’d like the course delivered.

Once we know all that we can price your course which means you won’t pay for anything you don’t need.

As a guide, most of our full day courses start at £1995+VAT for up to four people, so that’s less than £500+VAT a head.

But speak to us and we’ll make sure we’re within your budget.

Absolutely! And we don’t just think so – our clients keep coming back, which tells us we’re giving them real value. We’re really proud that 40% of our work is with returning clients, so we must be getting it right.

Because we specialise in tailored training, everything we do for you is aligned to your outcomes. We know you don’t want to spend time or money on training that’s not directly going to help your business or organisation.

Apart from our one to one training, our fees are always for group sessions, so the most efficient cost per head is to fill all those places. It’s also really efficient to have two trainers attend if you have a large group size or have consecutive days of training. We’re always happy to explain our pricing – just let us know.

Everything you need!

  • Planning meeting(s) with you to develop learning outcomes
  • Course programme development
  • Course content research and creation
  • Scenario research to make your training relevant and “as real as it gets”
  • Delivery by our former BBC journalist trainers and marketing experts
  • Most courses have our Pre Course Questionnaire so we know what each delegate wants to achieve from their session with us
  • Copies of our PDF guides as applicable
  • Recordings of the full training session (online training)
  • Recordings of radio and TV interviews carried out during the training (in person training)
  • Course admin including scoping availability, confirming resources, booking confirmation and invoicing

No problem. The great thing about tailored training is that it’s exactly that. Tailored to you, including your availability. Speak to us and we’ll create a programme that fits your time.

Yes! We like to support charities with a discount, do ask us for more details.

We also offer discounts for multiple bookings. So for example if we create you a tailored course and you book multiple sessions, later ones will be discounted since the groundwork is already done. We’ll go through this once we know what you want.

Yes. We deliver training across the world and it’s nearly always much easier for one of two of us to come to you than all of you to come to us.

As a registered BCorp, we’re committed to using public transport wherever we can. Our travel cost covers our train fare, transfers and overnight accommodation where needed. We also charge a token amount for our travel time. This is because when they’re travelling to you our trainer isn’t available to train someone else.

We’ll cover all this in detail when we send you your proposal.

Lots of organisations come to us in exactly that situation.

By bringing in our expertise your team’s skills will be sharpened even further which helps your organisation and their professional development. For example, you might only deal with a media crisis every few years – we handle them every day for our wide selection of clients!

Our training is also an invaluable external assessment of your skills, capacity and resilience. Think you’ve got all skills covered? Let us confirm that for you by putting them into practice, or help you fill the gaps.

We can also help you address professional development. Our BBC expertise means we can give credible, valued feedback to all your delegates, including conversations you may not feel confident to have.

Why choose Mosaic for your training?

Our outstanding training is unique in the following ways:

  • We have more than 25 years’ experience training a wide range of organisations including blue chip companies, schools, universities, charities and government departments. ​
  • Every course we deliver is individually tailored exactly to your needs. We never do “off the shelf” training - your course will be about skills, issues and great practice in the areas relevant to your clients. ​
  • Our media trainers are former BBC or print journalists and communications professionals. They bring insight and expertise to each course based on decades of delivery and success. ​
  • We are a B Corp Certified Company, so we are committed to sustainable and ethical practice to benefit people and planet. 

Contact us about
Social media training for academics