GA4 training
Our GA4 training turns complex analytics into clear, actionable insights - helping you track what matters, understand your audience and make smarter marketing decisions. Led by our in-house experts, this hands-on course breaks down Google Analytics 4 step by step, with practical exercises tailored to your organisation’s goals.
From metrics to meaning with GA4
Google Analytics 4 (GA4) is packed with insights, but only if you know how to find them. Our GA4 training course helps you get to grips with the platform, so you can track what matters, understand your users and make data-driven marketing decisions with confidence.
Led by our Head of Digital and SEO expert Connor Bulmer, this course breaks down the complexities of GA4 into a practical, step-by-step format tailored to your organisation’s goals.
Half day interactive training
Online or in-person delivery
Covers dashboards, audiences & events
Practical exercises throughout
Ideal for marketing & comms teams
Course overview
This hands-on course gives you a clear understanding of how Google Analytics 4 works and how to use it effectively for your business or organisation.
We’ll start by helping you identify the questions you want your data to answer. Then, we’ll show you how GA4 tracks users, what its key terms mean, and how to use reports to explore acquisition, engagement, retention and more.
You'll learn how to build segments, create audiences, understand events vs key events and use explorations to go beyond the standard reports. Activities throughout help reinforce learning and we’ll share tips on filtering internal traffic, using insights and setting up for long-term success.
Sample course outline
- What GA4 is and how it works
- Navigating the dashboard: acquisition, engagement, retention
- What’s the difference?
- Creating and using segments
- Defining your target audience
- Understanding user actions
- Setting up and choosing the right type
- Event strategy for useful insight
- Setting up Explorations
- Time-saving tips
- Using enhanced measurements & filters
Not quite what you’re looking for? We can tailor this training to your exact needs. If you require a shorter session, more delegates or a unique course outline, contact us to discuss bespoke options.
Frequently asked questions
Have any other questions? Get in touch.
We don’t do open courses for individuals. Sorry about that.
We specialise in tailored training that’s created to exactly meet your needs, so our courses will be made uniquely for you and/or your organisation.
If you’re interested in a one to one tailored session or a group course for your organisation, do get in touch!
Our courses are all tailored specifically to you and your organisation’s needs. So usually our training is delivered at your place. We’ll be pleased to come to you, wherever you are.
If you prefer to book a hotel, meeting room or other accommodation that’s fine too.
If it’s hard for you to get everyone in one place we can also do your training online using either Zoom or Teams.
Our pricing depends entirely on your needs – we don’t do “one size fits all”!
Our course development includes working with you to understand your current levels of skills and experience, what you want to achieve from the training and how we can get you there.
We’ll also want to find out how many people you want trained and where you’d like the course delivered.
Once we know all that we can price your course which means you won’t pay for anything you don’t need.
As a guide, most of our full day courses start at £1995+VAT for up to four people, so that’s less than £500+VAT a head.
But speak to us and we’ll make sure we’re within your budget.
Absolutely! And we don’t just think so – our clients keep coming back, which tells us we’re giving them real value. We’re really proud that 40% of our work is with returning clients, so we must be getting it right.
Because we specialise in tailored training, everything we do for you is aligned to your outcomes. We know you don’t want to spend time or money on training that’s not directly going to help your business or organisation.
Apart from our one to one training, our fees are always for group sessions, so the most efficient cost per head is to fill all those places. It’s also really efficient to have two trainers attend if you have a large group size or have consecutive days of training. We’re always happy to explain our pricing – just let us know.
Everything you need!
- Planning meeting(s) with you to develop learning outcomes
- Course programme development
- Course content research and creation
- Scenario research to make your training relevant and “as real as it gets”
- Delivery by our former BBC journalist trainers and marketing experts
- Most courses have our Pre Course Questionnaire so we know what each delegate wants to achieve from their session with us
- Copies of our PDF guides as applicable
- Recordings of the full training session (online training)
- Recordings of radio and TV interviews carried out during the training (in person training)
- Course admin including scoping availability, confirming resources, booking confirmation and invoicing
No problem. The great thing about tailored training is that it’s exactly that. Tailored to you, including your availability. Speak to us and we’ll create a programme that fits your time.
Yes! We like to support charities with a discount, do ask us for more details.
We also offer discounts for multiple bookings. So for example if we create you a tailored course and you book multiple sessions, later ones will be discounted since the groundwork is already done. We’ll go through this once we know what you want.
Yes. We deliver training across the world and it’s nearly always much easier for one of two of us to come to you than all of you to come to us.
As a registered BCorp, we’re committed to using public transport wherever we can. Our travel cost covers our train fare, transfers and overnight accommodation where needed. We also charge a token amount for our travel time. This is because when they’re travelling to you our trainer isn’t available to train someone else.
We’ll cover all this in detail when we send you your proposal.
Lots of organisations come to us in exactly that situation.
By bringing in our expertise your team’s skills will be sharpened even further which helps your organisation and their professional development. For example, you might only deal with a media crisis every few years – we handle them every day for our wide selection of clients!
Our training is also an invaluable external assessment of your skills, capacity and resilience. Think you’ve got all skills covered? Let us confirm that for you by putting them into practice, or help you fill the gaps.
We can also help you address professional development. Our BBC expertise means we can give credible, valued feedback to all your delegates, including conversations you may not feel confident to have.
Why choose Mosaic for your GA4 training?
Our outstanding training is unique in the following ways:
- We have more than 25 years’ experience training a wide range of organisations including blue chip companies, schools, universities, charities and government departments.
- Every course we deliver is individually tailored exactly to your needs. We never do “off the shelf” training - your course will be about skills, issues and great practice in the areas relevant to your clients.
- Our GA4 trainer is qualified by Google themselves in GA4 and Google Ads. He also works with GA4 every day using it to find actionable insights for clients.
- We are a B Corp Certified Company, so we are committed to sustainable and ethical practice to benefit people and planet.
